Set a Budget

Start with a realistic budget before the sales begin. Decide how much you can comfortably spend without affecting your savings or other financial priorities. Break your budget down into categories—gifts, decorations, holiday meals, and other festive expenses. A budget isn’t restrictive; it’s a guide that helps you focus on what’s meaningful for you and your loved ones.

Track Your Spending

After setting your budget, make it a habit to track your expenses. It’s easy to lose track of spending during the holiday rush, only to feel surprised later by how much went out. Use an app or even a simple note to monitor your purchases as you go. Tracking helps you stay within your budget, allowing you to make informed adjustments as you shop.

Account for Shipping Costs

Online shopping is convenient, but shipping costs can quickly add up. While many stores offer free shipping during sales events, it’s worth checking the minimums and delivery timelines. Whenever possible, bundle purchases to reduce shipping costs or look for free in-store pickup options. Small adjustments like these can help you avoid spending more than planned.

Keep an Eye on Self-Gifting

Self-gifting—buying yourself little treats while shopping for others—is increasingly popular. When you’re out looking for gifts, it’s easy to get tempted by sales and promotions to pick up something for yourself, too. Make sure to include self-gifting in your holiday budget if you plan to indulge, and track these purchases just as carefully. Small “just for me” purchases can quickly add up if they’re not planned for, so keeping them in check will help prevent overspending.

Try Making Gifts

A personal, handmade gift often has more sentimental value than a store-bought one, and it’s usually easier on the budget. Homemade baked goods, crafts, photo albums, or handwritten letters can add a meaningful touch to your holiday giving. These gifts are thoughtful, and personalized, and help you avoid overspending.

Take Advantage of Gift Card Sales

Gift cards have become a popular gift choice and often go on sale during the holiday season. Some stores run promotions such as “buy one, get one” deals or discounted gift cards, which can help your budget go further. You can also buy discounted gift cards for your own use, giving yourself a “sale” on future purchases. Just be sure to check any restrictions or expiration dates.

Don’t Get Fooled by Cyber Monday and Black Friday Hype

Events like Black Friday and Cyber Monday create a sense of urgency, with “limited-time” deals that encourage impulse buys. Not all discounts are as good as they appear, though. Sometimes prices are raised before the sale, or the discounts are exaggerated. Research the actual value of items on your list in advance to avoid buying into the hype. Comparison shopping will help you focus on genuine deals instead of marketing tactics.